 Advisors who hope to connect with investors are quickly discovering that actively engaging on social media is not only necessary, but extremely beneficial to the bottom line.”Amy McIlwain, Global Industry Principal, Hootsuite |
3 Powerful Benefits Financial Company CEOs Realize by Getting Social
Amy McIlwain | Think Advisor, October 2016
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Summary: Not long ago, CEOs — especially those at the helms of financial organizations — were perceived as inhabitants of lofty ivory towers, where their importance and superiority kept them isolated and safe from the investing public. And for centuries, the masses accepted it. Then the internet came along and changed everything.
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